Please add a product for a price quote for wholesale purchases.
One of the most important strengths of developing countries in the global competitive environment is small and medium-sized enterprises. Small and medium-sized enterprises play an important role especially in the process of economic growth and development in our country, which shows a rapid economic growth. Among the small and medium-sized enterprises in our country, the share of enterprises operating in the field of plastic and glassware in exports has increased considerably in recent years.
Furthermore, export marketing behavior is the type of investment most preferred by enterprises among international trade investments. The main reason for this is that it is less risky than other international trade investments and requires less resource commitment. Generally, many small and medium-sized enterprises in developed and developing countries prefer to engage in export marketing behavior as the most attractive way to gain opportunities in foreign markets.
For this reason, our export teams are becoming more and more professional and aggressive. Although, the demand for national and international fair organizations is increasing day by day, Product development studies and various sectoral activities carried out under the leadership of Evsid, the leading institution of the sector in recent years, not only support these formations, but also open many new doors and provide a different perspective to businesses that want to progress on this path.
For years, we have experienced that the export struggle and sales will be won in the field, not from where we live, by living one-on-one in many different countries and regions of the world. I think it is necessary to explain over and over again the contribution of individual market research and the positive effects of customer travels in the formation of sales. It is a reality that should not be ignored on the road to success that it is explained that this is to create sales, that it should be seen as much more valuable than selling, and that it is adopted by export teams.
So, what did the teams who travel constantly like us, so to speak, turn countries upside down in order to catch new customers and opportunities, experienced during this pandemic period? What challenges did they face and how did they overcome them?
Of course, it wasn t easy to get used to this new situation, but it didn t take long. We can say that this process has been somewhat facilitated by the introduction of the skills we have acquired, which is one of our greatest advantages, due to the fact that we frequently encounter different countries and cultures over the years and are aware of the necessity of adapting to them immediately. After a short period of bewilderment, we quickly embraced all communication channels and re-adapted to many of them. We have become experts in not only well-known video chat applications, but also many different applications that we have never heard of in our lives. In addition to these, we immediately made our virtual showrooms ready. We have improved our product display behaviors to such an extent that the customer feels like they participate in a live broadcast of a news channel, with extra camera light and display mechanisms. We have increased our sample submissions, and if we cannot go, we have improved the understanding of how our products will go, we have improved our social media shares and pages, and we have agreed with professional mailing services. In short, we quickly transferred all the aggression we showed on the field to virtual environments.
But we are aware that something is still missing. We think that the power of touching our customers, talking face to face, telling and persuading, that is meeting, will never diminish. I hope that all of us will get through this process in a smooth way, in a short time, and we can all experience the feeling of being together, which is both a necessity of our job and one of the most important social needs of human beings.