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Exporting 600 kinds of products it designs to 94 countries on 5 continents, and currently exporting to all Latin American countries, Lux Plastik desire to become permanent in the countries it is in in the medium-long term. Aiming to further increase its market share in the USA, the company focused on new opportunities in the UK after the Free Trade Agreement.
Exporting household and kitchen appliances to the world from its factory, in Silivri, under the brand of Qlux Ideas, Lux Plastik designs a total of 600 types of plastic and glass products, from plastic lemon squeezers used in homes to bowls, from storage containers to strainers, from door hangers to glasses. Exporting 75% of its production to more than 90 countries, the company has a monthly production volume of 2 million units.
Burak Önder, General Manager of Lux Plastic, who stated that they exported to 94 countries in 5 continents as Lux Plastik, says that they have increased their share in the US market in 2020 and continues as follows: “We aim to increase our market share more in the USA. We see new opportunities in the UK after the Free Trade Agreement and we plan to conduct in-depth studies in this market.
Furthermore, we consider to conduct more in-depth studies in the Far East market, especially with the glass investment we made in 2020. Despite the RCEP agreement, we do wish for increasing our market share in South Korea, Malaysia, Indonesia and Japan.
STRATEGY OF “EGGS IN A DIFFERENT BASKET”
On the other hand, they made a breakthrough in exports in the period that started with 2008, Önder describes that period as follows: “We started with the surrounding countries in exports. The Middle East had the largest share. Subsequently, we continued exporting to Eastern Europe. Due to the cyclical situation of our country and region, we focused on spreading the market risks, in other words, to put the eggs in different baskets. Following that, our first trip was to the Latin American region, which we had never been to before. We made our first visit to three different countries; Venezuela, Peru and Colombia. It was a very remarkable experience. Security problems, trade and payment methods, sympathy for the Turkish people created a different experience. This is how we entered the Latin market. So, we are now in such a position to export to all Latin American countries.”
DESIRE TO BE PERMANENT IN THE MARKET
Indicating that they employed 350 stuff in group companies with their glass investment and plastic department investments in 2020, Burak Önder said, “We see that the post-corona period has serious opportunities in the coming period. We have achieved relative market diversity. Our aim will be to become permanent in the medium and long term in the countries we are in and to increase our market share by conducting in-depth studies in that country.”
PREPARING FOR POST – CORONA
Emphasizing that the pandemic process reminds them that they need to work more on digital marketing, Burak Önder, General Manager of Lux Plastik, said, “It is a fact that digital marketing will be significant in the post corona period. In this respect, we have made preparations for many digital marketing studies. This year, we continue our efforts from SEO studies to CRM studies, from our social media accounts to the effective use of video sharing sites. On the other hand, the necessity and importance of conventional marketing should not be forgotten. We continue to work on this issue as well.”