Qlux IDEAS to increase market share in USA

Lux Plastic s General Manager Burak Önder said that they export approximately 75% of their production and also indicated that they export to 94 countries on five continents with a total of 600 products. Additionally, Stating that they increased their share in the US market in 2020, Önder said, “We aim to increase our market share more in the USA. Moreover, we see new opportunities in the UK after the Free Trade Agreement and we plan to conduct in-depth studies in this market. Despite the RCEP Agreement, we aim to increase our market share in South Korea, Malaysia, Indonesia and Japan in the Far East.”

 

On one hand, Burak Önder said, "We design products with different designs in the field of household and kitchen appliances in our factory in Silivri with our Qlux Ideas brand and stated that plastic and glass storage containers are the products they export the most. We have 600 kinds of products in total. We export 75% of our production to more than 90 countries. We produce our products using the latest production technologies in EU standards with a monthly production volume of 2 million pieces in a closed area of 20,000 square meters.

 

Focused on digital marketing

On the other hand, Burak Önder said, “This situation has increased the rate of cooking at home and expressed that people spend most of their time at home during the pandemic process. In a study conducted by the NDP Group in the USA, while the rate of cooking at home was 40% before COVID-19, this rate increased to 75% during the Pandemic process. As Lux Plastic, we have positively differentiated from this process.” Stating that the pandemic process has made it essential to work more on digital marketing, Önder said that they have been working intensively in the field of digital marketing with this aspect.

 

Burak Önder

General Manager of Lux Plastic